Privacy Policy

Last updated: June 26, 2026

This Privacy Policy describes how HELLA Intelligence LLC ("we", "us", or "No Cap Content") collects, uses, and shares information about you when you use our website and services (collectively, the "Service"). We are committed to protecting your privacy and being transparent about what we do with your data.

1. Information we collect

Information you provide

• Account information: name, email address, and password when you sign up
• Brand voice and preferences: any details you enter to personalize AI-generated content
• Content you create: prompts, drafts, scheduled posts, and any media you upload
• Connected social accounts: when you authorize us to post on your behalf, we receive OAuth tokens and account metadata (handle, profile picture, follower count) from the connected platform via our integration partner Zernio
• Payment information: handled by Stripe — we do not store full credit card numbers. We retain a Stripe customer ID, subscription status, and billing period
• Communications: messages you send via our feedback widget or support channels

Information collected automatically

• Usage data: features you use, generation requests, posting activity, and approximate timing
• Device and connection: IP address, browser type, operating system, and referrer URL
• Cookies and similar technologies: we use essential cookies for authentication and session management (always on). With your consent, we use analytics technologies (Google Analytics, PostHog, and Sentry session replay) to understand usage, and a marketing first-party referral cookie (Rewardful) to attribute affiliate commissions when you sign up through a referral link. A consent banner appears on your first visit; you can change your choice at any time via the "Cookie preferences" link in the footer, and we honor the Global Privacy Control (GPC) browser signal. Until you consent, analytics runs in a cookieless mode and no marketing cookies are set. We do not use third-party advertising cookies

2. How we use your information

We use the information we collect to:

• Provide, operate, and maintain the Service
• Generate AI content based on your prompts and brand voice
• Publish posts to your connected social accounts at your direction
• Process payments, manage subscriptions, and apply credits
• Send transactional emails (account verification, password resets, billing confirmations)
• Detect, investigate, and prevent abuse, fraud, or violations of our Terms of Service
• Comply with legal obligations
• Improve the Service through aggregated, de-identified analysis

3. Third-party processors

We rely on the following third-party services to operate. Each handles data under its own privacy policy. We do not sell your personal information to anyone.

• Supabase — database, authentication, and file storage
• OpenAI — AI text generation: content drafts, captions, intent understanding, quality checks, and strategy (your prompts and brand details are sent for inference)
• Fal.ai — AI image and video generation
• ElevenLabs — audio transcription and voice features (audio you upload is sent for processing)
• Zernio — connecting to and posting on social platforms (Instagram, X, Facebook, TikTok, YouTube)
• Stripe — payment processing and subscription management
• Resend — transactional email delivery
• Rewardful — affiliate and referral tracking; sets a first-party referral cookie only after you allow marketing cookies
• Google Analytics (GA4) — website usage analytics; runs in cookieless Consent Mode until you allow analytics cookies
• PostHog — product analytics and session replay; loaded only after you allow analytics cookies
• Sentry — error monitoring and diagnostics; session replay runs only after you allow analytics cookies (core error logging is essential and always on)
• Vercel — application hosting

These providers process your data only to provide their service to us. They are bound by contractual data-processing terms.

4. Sharing and disclosure

We share information only in the following circumstances:

• With your consent — for example, when you authorize a social account connection
• With our processors — as listed above, only as needed to operate the Service
• For legal reasons — to comply with valid legal requests, court orders, or to protect the rights, property, or safety of our users, the public, or HELLA Intelligence
• Business transfers — if HELLA Intelligence is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction. We will notify you and any successor will be bound by terms at least as protective as this Policy

5. Data retention and deletion

We retain your account data for as long as your account is active. When you delete your account, we purge your data from our active systems immediately and from our backups within 30 days.

Some data may be retained longer if required by law (e.g., financial records for tax purposes) or to enforce our agreements (e.g., abuse logs).

6. Your rights

Depending on where you live, you may have the following rights regarding your personal information:

• Access — request a copy of the data we hold about you
• Correction — update inaccurate information
• Deletion — delete your account and associated data
• Portability — receive your data in a portable, machine-readable format
• Objection / restriction — object to or restrict certain processing
• Withdrawal of consent — for any processing we do based on your consent

To exercise any of these rights, contact us at privacy@hellaintel.com. We will respond within 30 days. If you are in the European Economic Area, United Kingdom, or California, you have additional rights under the GDPR, UK GDPR, or CCPA respectively.

7. Security

We use industry-standard safeguards to protect your data, including encrypted transit (TLS), encrypted storage, row-level security on our database, and limited internal access. No system is perfectly secure — if we discover a breach affecting your data, we will notify you in accordance with applicable law.

8. International transfers

We are based in the United States, and your data is processed and stored on servers operated by our processors in the United States and other regions. By using the Service, you consent to the transfer of your data to the United States and any other jurisdictions where our processors operate.

9. Children's privacy

The Service is not directed to children under 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. Changes to this Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email and post a prominent notice on the Service before the change takes effect. The "Last updated" date at the top of this page reflects the most recent revision.

11. Contact us

If you have any questions about this Privacy Policy or our data practices, contact us at:

HELLA Intelligence LLC
760 Northgate Mile
Idaho Falls, ID 83401
privacy@hellaintel.com